"About the media reports of Chinese photovoltaic practitioners to participate in the International Solar Energy Technology Fair in Munich, Germany, was taken away from the investigation, after getting the news China Photovoltaic Industry Association attaches great importance. After understanding, the person concerned only to assist in the investigation, has now returned to the hotel. This time to assist in the investigation of only one of its people, does not involve the net rumors of a number of Chinese photovoltaic enterprises, there is no more than one person to assist in the investigation."

It is reported that the reason why Chinese photovoltaic practitioners this point in time appeared in Munich, Germany, is planned to participate in the June 14-16 in the local Intersolar Europe (Europe International Solar Energy Exhibition - Europe's largest and most influential solar energy professional exhibition, also translated as "International Solar Technology Fair"). According to the official website of Intersolar Europe, the show is the world's leading exhibition for the solar energy industry.

The three-day Intersolar Europe kicked off in Munich, Germany, on June 14. Although there were some hiccups before the show started, a large number of Chinese companies showed their strong strength and innovation ability and became the focus of the venue.

As one of the key industries for export trade, China's photovoltaic and new energy sectors have grown rapidly in recent years. According to the International Energy Agency (IEA) 2022 report, China's market share in global solar modules is now more than 80%, and China has invested more than $50 billion in the PV industry over the past decade, ten times that of Europe, and the top ten leading PV companies are located in China.

The massive return of Chinese exhibitors is unprecedented

In the "double carbon" as the goal, the global energy structure is in an important stage of transformation, coupled with geopolitical issues leading to high prices of fossil energy, the world's attention to renewable energy has increased significantly, so the photovoltaic market is booming. And there is nothing more attention than China's photovoltaic industry.

In recent years, Chinese companies have made great progress in solar cells, modules and PV power systems, such as solar cell conversion efficiency, product quality and cost control, and have already dominated the market.

Chinese company booths and Chinese exhibitors were everywhere at Solar Power Europe, which opened Wednesday, with nearly four hundred Chinese exhibitors, almost a third of the total number of exhibitors, according to the official list released by the show. "The number of Chinese people coming to this exhibition feels more than the 'Canton Fair'." The sales manager of Guangdong Jinyue Cheng Storage Battery Co. told Red Star News with a smile.

After more than three years of epidemic, both Chinese companies and overseas customers are eager and cherish the opportunity to negotiate face-to-face with each other, and the "sea rush" that started at the beginning of the year is still going on. Red Star News reporter visited many booths, exhibitors without exception, said the first day of the exhibition has received a lot of cooperation intentions and orders, a steady stream of people in the booth, especially customers in Eastern and Central Europe, the interest in photovoltaic products is particularly strong.

In addition to the big brands with mature markets, some domestic start-ups and SMEs have also emerged at the exhibition. In addition to the exhibitors who registered themselves, Alibaba, the "giant" of cross-border e-commerce, also joined hands with more than 20 SMEs to "group together" in order to respond to the "order grabbing" by local governments. In order to respond to the government's group "order grabbing", Alibaba, as the "giant" of cross-border e-commerce, also joined hands with more than 20 small and medium-sized enterprises to "hold a group", using offline physical exhibition and online digital linkage, so that more small and medium-sized enterprises can contact overseas customers in a light and low-cost way, and efficiently expand overseas markets.

"Made in China" performance is bright, very competitive advantage"

The international PV industry is becoming more competitive due to the continuous influence of geopolitics, big power games, climate change and other factors on the supply chain of the whole industry chain.

Compared with local European companies, the advantages of "made in China" are firstly reflected in price and delivery cycle. Ltd. from Shenzhen introduced to the reporter: "Because our raw materials and accessories are from China, on the one hand, the cost is lower, on the one hand, there will be no supply chain problems affecting delivery, these advantages are very attractive to European customers." Another staff member from Sunshine Power also said that, throughout the day, the most important concerns of the customers received were the same two points.

In addition, increasing the research and development of high-efficiency and exclusive products is also the main grasp to improve the global competitiveness of products.

Many Chinese companies have taken the opportunity of the European International Solar Energy Exhibition to showcase their latest solar technologies and solutions, such as high-efficiency solar cells, intelligent photovoltaic systems, and energy storage technologies. These innovative technologies have aroused great interest from overseas customers and brought a wave of cooperation and business opportunities.

It is worth mentioning that one of the highlights of Solar Power Europe each year is the announcement of the winners of the Intersolar Award. This award is given to companies that have made significant contributions to the solar industry, recognizing technological innovation and groundbreaking solutions. This year, two of the three winners are from China: Huawei Technologies and Shenzhen Aixu Digital Energy Technology Co.

In addition, some household appliance brands familiar to Chinese consumers, such as AUX and Four Seasons, are now following the trend and casting their development in the direction of new energy by launching a series of home energy storage products and scenario-based photovoltaic products.

At this year's exhibition, the scale and technical highlights of Chinese companies once again proved the competitiveness of "Made in China" in the global solar market. Through continuous innovation and technological advancement, Chinese PV companies' high-quality, high-efficiency solar products and solutions have met the different needs of domestic and international customers for renewable energy. We believe that over time, Chinese companies will continue to play an important role in the global renewable energy industry, promoting the development of clean energy and making greater contributions to building a sustainable future.